|Instructor||Prof. Dr. Martin Gersch, Dr. Daniel Fürstenau|
|Semester||Summer semester 215|
|Scope of Course||4 hours per week; Workload: 150h / Semester|
|Number of Places||80|
To enroll, register for the course with the Campus Management system during the respective registration period (note: there is a participant-limit!).
Please note that access to the course E-Business can only be granted for students who have successfully completed either the GPP module Principles of Marketing or Principles of BA. For details please refer to the admission requirements.
We explain why "digital is better" is valid and the meaning of keywords like digitalization, networking and convergence for individuals, corporations and the society. Additionally, we are completely paperless!
Our module is performed as a project seminar with a high level of e-learning in a comfortable atmosphere. It contains class lectures, team sessions, and online content, which can only be attended in the same semester.
The topics will be introduced in the first class. In the following - alternated with activating media and material - sessions the topics will be worked out in the plenum (total group) step by step and intensified in the group sessions, that means that the common learning is supported by the help of digital tools (e.g. with a wiki and GoogleDocs) and additional cloud solutions (like Signavio BPMN).
There are two assignments for the application of the content which are worked out independently and digital by teams of 4-5 students. On this occasion the team gets support from the instructor and the tutors in optional class lectures.
In the second phase of this course the students have to elaborate a solution for a previously presented case study from the e-business topic and present their results in a final report and a presentation.
For the team work with a smaller group size in class there will be multiple alternative dates. Creation of teams and inscription to the different time slots will take place during the semester's first lecture. We will try to respect individual preferences as far as possible.
This module is for students in Genral Preparation in the context of the bachelor degree course at the Freie Universität Berlin, who completed the GPP-basic module (BWL or marketing) in a previous semester.
Examples for topics, including 1 case study:
Basic terms and economical features of e-business
Business models in e-business/e-commerce
Technology-driven change and industry transformation processes
Electronic marketplaces and other critical mass systems
Timetable for summer semester 2015:
The second practice will only take place, if the number of participants requries a second date. This will be announced at the 15.04.2015.