|Instructor||Prof. Dr. Martin Gersch|
|Contact Person||Hannes Rothe|
|Semester||Winter semester 2016/2017|
|Scope of Course||180h / semester|
|Number of Places||30|
The module has a limited number of participant places (max. 30). Please log your preference for participation in Campus Management during the registration times from 04.10. to 14.10.2016. Information on admission and the project will be sent by email. Those students who are not registered with Campus Management can apply within the registration times by emailing Hannes Rothe (email@example.com).
Participation is only possible after confirmation of acceptance.
|Start||Oct 19, 2016 | 02:00 PM|
|end||Feb 15, 2017 | 06:00 PM|
Description of the Project Seminar
This cross-location seminar focuses on entrepreneurship and business models in the “Net Economy”. Students from six international universities will work in virtual teams to learn about business model analysis, e-commerce characteristics, and virtual collaboration.
The central coordination platform for this class is a closed social network within which the participants create individual profiles to apply for a team. Every student therefore needs to familiarize himself with the platform, setup a profile and join a team within the first two weeks of the class, called Preparation Phase. In the following Knowledge Development Phase the students will be introduced to some major characteristics of e-commerce and the Web 2.0, to major types of business models on the web, and to the business model canvas as a means of analyzing and designing online businesses. On each of these topics introduced by the instructors via e-lecture, the teams have to complete and submit an assignment on the class platform. The Knowledge Development Phase ends with a multiple choice test on the topics covered. In the following Case Study Phase every team is then asked to apply the new knowledge and develop a business plan for an assigned business model type using the business model canvas. This Case Study Phase includes a peer review process in which each team receives video feedback from at least two other teams. The top rated teams will present their business plan during a final live online meeting, in which all participants will vote the top E-Venture of the class.
Due to the international participants the class is complete taught in English and work needs to be conducted online, with the help of various Web 2.0 applications such as Google Sites, blogs, and wikis.
The project will be conducted in English.
The seminar takes place between 19.10.2016 and 15.02.2017. During this time we'll meet three times, to have a live video conference meeting with the other locations. The final exam will be announced.
Besides an active and successful contribution to the seminar, participants have to pass a mid-term test following the production phase as well as a 60 minute exam at the end of the seminar. Therefore participants will receive 6 credit points. The grades for both parts of the exam, group project on the one hand and mid-term test as well as the exam on the other, contribute to half of the module grade. The module exam is passed when the module grade is at least at a standard of “sufficient” (4,0).
This module is available for BWL Bachelor students as an optional project (“Wahlveranstaltung”) with 6 ECTS points for the area of “Wirtschaftsinformatik”.
The first meeting takes place on Wednesday 19.10.2016 at 2 pm (until about 6 pm) at Garystrasse 21, K 006a PC Pool 1.
We look forward to your participation and an interesting and successful project work.