Additional information

As an E-Learning-based project seminar, this module consists of lectures, team and online courses which can only be taken in the same semester.

This module is aimed at students in the Master programme "Business Informatics".

 

Content overview:

• Basic terms and concepts of E-Business and E-Commerce

• Economical characteristics of E-Business (amongst others First Copy Costs, Critical Mass Systems, Network effects); Interorganizational Information Systems (IOS)

• Web 2.0/3.0

• Konvergenzstufen, "Internet der Dinge" und Ambient Assisted Living (AAL)

• Technology-driven change and transformation processes

• Industry architectures

• Standardization processes

• Analysis of Business Models and Business Systems

• Electronic marketplaces

• CRM, collaborative filters and data mining

• Practical examples and case studies from different branches, such as E-Procurement, supply chain management; Efficient Consumer Response; E-Health; Customer Relationship Management; mass customization and application of collaborative filters.

• In addition, several speeches will be given by professionals and scientists which will provide the opportunity to discuss the prepared contents.

 

Timetable for this course in the Somersemster 2018:

On Tuesdays:

Lecture 12.00 – 2.00 pm;

Team session 2.00 – 4.00 pm

Room: K 006a PC Pool 1 (Garystr. 21)