Type	Project seminar
Instructor	Prof. Dr. Martin Gersch, Natalie Nirenberg and externals
Semester	Winter semester
Scope of Course	2 hours per weeks (in blocks); workload 180h / semester
Credit Points	6 - as a module in the BA specialization area Innovation Management
Number of Places	60
Registration Mode	Please enroll via the Campus Management system

Target Group

The course is aimed at students from Berlin universities who are interested in the founding of companies. The first insights into entrepreneurial mentality and activities, acquired during the GPP courses "Funpreneur competition" and "Principles of Business Administration", can be expanded and put into action in this course. The objective is the participation at the Berlin-Brandenburg Business Plan Competition, an event at which the FU regularly positions teams in the upper ranks. Recently, in 2018, the FU once more received the commendation as a "forge of ideas". 

Contents and Learning Objectives

The Bachelor students are introduced into the independent development of a business concept in the form of a business plan or a finalized Business Model Canvas (BMC). Initially, during the course of a team and idea workshop, a first concept for the idea to be elaborated is created, using the Value Proposition Canvas (VPS) and the BMC according to Osterwalder. The construction of this final document is accompanied by theory courses concerning business administration, set up for the Berlin-Brandenburg Business Plan Competition, and practical workshops in Entrepreneurship Education.

Learning Methods

The students train the independent evaluation of a potential foundation idea or project in an action- and problem-oriented way. The course is designed as an interdisciplinary, "blended learning" setting. In the beginning of each teaching unit, the students can test their presentational abilities by presenting their foundation idea in a thematic context.

This course is aimed at students of all study branches who can imagine founding a company or who simply seek to learn how to create a business plan. It follows the "learning by doing" approach. The conveyed skills are implemented step-by-step by four persons through the writing of a business plan. Subsequently, the teams submit their results to the Berlin-Brandenburg Business Plan competition.

Enrollment

Please enroll via the Campus Management system.

Schedule of the course (in the winter semester 20/21)

The course will be carried out at the following dates as a block event in room TBA

Friday, 6 Nov 2020 10h - 16h	Kick-off event Ideas and team creation
Friday, 20 Nov 2020 10h - 16h	Founder team Product and service
Friday, 27 Nov 2020 10h - 16h	Market analysis Target groups
Friday, 4 Dec 2020 10h - 16h	Prototyping Marketing and sales
Friday, 11 Dec 2020 10h - 16h	Company and organization Finance planning
Friday, 18 Dec 2020 10h - 16h	Finance planning II
Friday, 8 Jan 2021 10h - 16h	BMC iteration Pitch & storytelling
Friday, 22 Jan 2021 10h - 14h	Final event

Deadline: TBA - Deadline for submission to the Berlin-Brandenburg Business Plan Competition

Contact person

Catharina Werner
Telefon: (030) 83871796
E-Mail: catharina.werner@fu-berlin.de