Education:

since 04/2011	Doctoral Candidate in the DFG program "Research on Organizational Paths" at the Freie Universität, Berlin
2008 - 2010	Freie Universität Berlin: Master of Science in Management and Marketing Master Thesis: Development of a Multi-Item Scale of Exploratory Buying Behavior
2009	Exchange Semester: Copenhagen Business School, Denmark
2005 - 2008	Europauniversität Viadrina Frankfurt (Oder): Bachelor of International Business Administration Bachelor Thesis: Brand Extensions and Customer Confusion – Is there a Connection?
1998 - 2005	Abitur at the Droste-Hülshoff Gymnasium, Berlin

 

Research and Work Experience:

2010 - 2011	Internship in Trade Marketing, Tchibo GmbH
2009 - 2010	Student Assistant at the Chair of Knowledge Management (Institute of Management)
2002	Internship at the Theaterwerkstatt Charlottenburg e.V.

 

Research Interests:

• Consumer Behavior
• Strategic Brand Management
• Marketing Theory