Professor of International Marketing at the Europa-University Viadrina (Frankfurt/Oder)

Vitae: Studies of Journalism, Communication Science and Business Administration at the Free University Berlin and at the Correspondence Teaching University “FernUniversitaet” of Hagen from 1994 to 2000. From 2000 to 2004 Research Assistant at the Marketing Faculty at the Free University Berlin; earned his doctorate in Business Administration in 2003 with a thesis on “Credibility in Marketing Communication”. 2004 to 2008 assistant professor at the Marketing Department at hte Free University of Berlin. Since 7/2008 professor of international marketing at the Europa-University Viadrina (Frankfurt/Oder).

Research Interests: Marketing Communication, Methods of Empirical Generalisation.