Professor of Marketing at the Berlin School of EconomicsVitae: Studies of Marketing, Controlling and Statistics at the Technical University of Berlin. 1993 to 1995 Product Manager in a telecommunication company. 1995 to 2000 Research Assistant at the Faculty of Marketing at the Free University Berlin; completion of doctorate in Business Administration in 2000. 2000 – 2004 Lecturer and Research Assistant at the Free University Berlin, including a postdoctoral research period at the Marketing Department at the University of Florida (Prof. Weitz). Since 2004 Professor of Marketing at the Berlin School of Economics. Also working towards her habilitation at the Free University of Berlin.