Research Focus

Theory-based, Practically-oriented, Networked

In addition to principles of business and market-oriented firm management the chair’s research focuses especially on entrepreneurial challenges, IT implications and technology driven change processes, which are reflected on theoretically and passed on to students with a practical orientation through interactive blended learning concepts.

The following ongoing projects represent the current research activities:

• Competence Center E-Commerce

• Industry-Panel: „Transformation of the German Health Care System“

• Research-Group: „CbTF – Change in Entrepreneurial Action“

• Blended Learning / Lern Service Engineering

• Operationalisation and Measurement of Industry Transformation

• Business Process Blueprinting

• International Blended Learning Network

• IOIS/ISVS – Development and Implications of Networked Added Value Alliances

• Monitoring IV

• L3T

Completed projects:

• E-Health@Home
• InnoWeb 3.0
• Area of Competence for news forms of teaching and learning at the Department for Business and Economics (NLL@Wiwiss)
• Study-related Process Optimization (StuPrO)