The China-Europe Executive Master of Business Marketing

The China-Europe Executive Master of Business Marketing

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.

Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin collaborates with Peking University to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China.

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Joined academic forces
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Students at Freie Universität Berlin Image Credit: Peter Himsel

Target Group of the China-Europe-EMBM

If you are an executive or junior manager and look forward to a professional future in successfully marketing products and/or services to business customers in a Sino-European environment, you’ve come to the right place.

The China-Europe Executive Master of Business Marketing program is especially targeted at and designed for executives actively doing business in Europe and China. The curriculum of the China-Europe EMBM is set up as a distance study program for working professionals with integrated on-site seminars, allowing those who are already working and have an undergraduate or other graduate degree to spend sixteen months acquiring the business administration expertise they need in order to successfully market products and/or services in the business-to-business sector. MBM graduates have confirmed in practice that the degree is applicable across a broad range of industries.