The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees. To foster these skills in the business sector, Freie Universität Berlin has developed the Executive Master of Business-Marketing (EMBM) and China-Europe Executive Master of Business Marketing (China-Europe EMBM). For nearly 30 years now, the programs have proven their value, serving as an impressive example of the successful marriage of scholarly study and real-world practice.
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