News from Jun 19, 2013
The Marketing-Department of Freie Universität Berlin participates in the 6th International Conference on Business Market Management (BMM). The conference takes place June 20 to June 22 at the Otto-Friedrich-Universität Bamberg, Germany. Members of the Marketing-Department give the following presentations:
- Baxter/Kleinaltenkamp: "Intended Resource Inputs Into Customer Relationships"
- Geiger: "What do we need to talk about?" - Agende Setting, Issue Management and Issue Based Tactics in Business-to-Business Sales Negotiations"
- Kleinaltenkamp/Nenonen/Storbacka: "When Solution Business is not the Solution but the Problem"
- Danatzis/Geiger/Grossmann/Kleinaltenkamp/Zhu: Special Session "Fairness in Inter-Organizational Relationships"