News from Jul 19, 2013
The latest issue of the ISBM Research Newsletter of the prestigious "Institute for the Study of Business Markets" covers the importance of B2B Marketing in China. In her article "B2B Marketing in China: Challenges and Strategies" Rui Wang highlights the challenges and chances in this field for academia and practice.
The MBM is happy to meet these requirements with its new China-Europe EMBM program starting in April 2014.
Here you can find the latest ISBM Research Newsletter: http://isbm.smeal.psu.edu/research/research-newsletter/2013-academic-newsletters/isbm-research-newsletter-july-2013-vol-6-iss-2