News from Jun 02, 2014
The Marketing-Department of Freien Universität Berlin participates in the 43rd European Marketing Academy Conference (EMAC). The conference takes place June 03 to June 16 in Valencia, Spain. Members of the Marketing-Department give the following presentations:
Gottschalk/Mafael: "Cutting Through the Online Review Jungle - Exploring Strategic Patterns of E-WOM Handling"
Mafael/Gottschalt/Kreis/Deckert: "The Impact of Brand Strength on Consumers’ Reactions Towards E-WOM"
Asche/Kreis/Schipper/Seifert: "Mobile Value-Added Services - a Multidimensional Framework Relating Flanking Apps to a Core Service"
Pick/Zielke/Hoyer: "Framing and Communicating Higher Prices for Green Energy Consumption"
Eisend/Pick: "Impact of Switching Costs on Loyalty Types, Customer Engagement and Switching - A Meta-Analysis in Service Markets"
In addition, the following posters were presented: