News from Jun 12, 2015
The Marketing-Department of Freien Universität Berlin participates in the 14th International Research Symposium on Service Excellence in Management (QUIS). The conference takes place June 18 to June 21 in Shanghai, China. Members of the Marketing-Department give the following presentations:
Wernicke/Kleinaltenkamp: "The impact of co-innovation intensity on customers’ value-in-use in business-to-business contexts"
Danatzis/Karpen/Kleinaltenkamp: "Actor Resource Integration Readiness and Value Cocreation in Service Ecosystems"
Fonferek/Kleinaltenkamp: "How to configure Touch Points: The Influence of Service Design on Customer Service Engagement"