Over our nearly 30 years of experience in executive management education, the Master of Business Marketing (MBM) has proven its excellent value in the business-to-business marketing and sales realm. Founded in 1985 as an education program for professionals in technical sales, the program is designed for executives right from the start, and in 1998 became one of the first programs offered by a university-based continuing education provider in Germany to grant its graduates a university master’s degree - the Master of Business Marketing (MBM).
The master’s degree program was renamed Executive Master of Business Marketing (EMBM for short) in 2005. The program offers the proven modules "Understanding Business Markets and Marketing," "Understanding and Developing Programs for Business Markets," and "Strategic Planning." Students can also specialize further in two elective modules of their choice. Alongside the specialization in "Business Relationship Marketing" or "Project Business Management," "Market and Product Management," for example, offers an opportunity for students to advance their studies.
In addition to the established German-speaking Executive Master of Business Marketing (EMBM) program, the MBM offers the English-speaking China-Europe Executive Master of Business Marketing (China-Europe EMBM) program starting in 2014. The China-Europe EMBM is especially designed for European and Chinese executives whose activities focus on marketing and selling products and/or services to business customers in a Sino-European environment.