The Master’s of Science in Management and Marketing is a mixture of theoretical lectures and practical tutorials. All classes are set up according to this duality, although they are highly differentiated with regard to content. For example, while you have to work on case studies in small teams in the tutorial for the lecture of “strategic management” and have to present the solution in a business consultancy simulation, in the practical part of the lecture of “consumer behavior and marketing communications” students have to work on journal articles to discuss significant findings of current studies in class.
The multitude of required presentations and assignments during the semester, on the one hand, increases students’ knowledge and ability to work according to academic standards, and on the other hand, requires a high degree of discipline, good organizational skills, concentration, and the willingness to complete a heavy workload. Having a part-time job during the semester is not recommended. Internships should also be completed prior to the master’s program.
Overall, the working conditions are very good. The intensive support of professors and the small class size allow a steep learning curve and an extraordinary learning atmosphere. Students receive detailed feedback and have a chance to increase their own performance during the semester due to the multidisciplinarity and resulting synergies.
Because of the integrated exchange semester, the master’s program is set up internationally. Classes are taught almost entirely in English during the first two semesters, and most of the required reading is inEnglish. Good to very good English skills are therefore essential.