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37th Macromarketing Conference 2012
The Marketing Department (School of Business and Economics) at the Freie Universität Berlin will host the 37th Annual Macromarketing Conference in 2012.
Extension of submission deadline: 23, January 2012
Conference: 13-16, June 2012
Doctoral Program: 11-12, June 2012
Macromarketing has become an established domain of marketing science. But still little is known about the linkages between the practices of individuals and organizations as actors in markets on the one and the market process as an overall coordination mechanism on the other hand. Furthermore, modern marketing systems are characterized by an increasing importance of consumer and business services as well as of global supply chains. Accompanied by a growing weight of emergent markets new challenges for the sustainable development of markets and marketing systems in a globalized word arise.
The conference will therefore focus on the following fields:
- Marketing systems in service economies
- Marketing systems in business-to-business markets
- Transactions and relationships as buildings blocks of market processes
- Theories and meta-theories of markets and marketing
- Market making and marketing in emergent economies / developing countries
- Marketing ethics
- Practices in markets and marketing systems
- Service-dominant logic of marketing
- Cultural influences on marketing systems and market making
- Sustainable business models
- Global innovation
- Beyond that, papers in all established macromarketing fields of study are invited.
For more details concerning the submission of papers please click here.
For more information about the Macromarketing Society please click here.
For a more detailed description of the various tracks please click here.
+++++++ Call for Papers +++++++
The submission deadline has been extended until 23, January 2012.
