|Kleinaltenkamp, Michael (Hrsg.)
Journal of Business Market Management
The JBM (Journal of Business Market Management) is a major project in the area of business-to-business research at the marketing-department. Michael Kleinaltenkamp is the editor-in-chief.
Through this journal we want to provide new opportunities for scholars who want to meet the ambitious challenges not only to identify systematic patterns on business-to-business markets but also to achieve a more sophisticated understanding of relevant influential factors and develop theory-based models for a successful management.
What are the objectives of JBM? JBM seeks to highlight as well as to integrate various orientations of theoretical, conceptual, and empirical research. Furthermore, JBM will provide opportunities for methodological variety as well as the enhancement of theories and theory-based empirical research. Therefore, JBM will publish articles of theoretical concepts and empirical research, as well as state-of-the-art surveys in the fields of business-to-business marketing, industrial marketing, business customer behavior, and supply management.
The journal is available through a subscribtion at springer link.
Background: During the past decades business-to-business markets have gained additional significance considering growth and productivity rates worldwide. Increasing international but also electronic commerce has made this sector more important and promising than ever before. For a long time, research has focused on exploring differences between consumer- and business-market approaches. The developmental trends in business-to-business markets provide excellent prospects for academics. There are many opportunities for scholars who want to meet the ambitious challenge not only to identify systematic patterns on business-to-business markets but also to achieve a more sophisticated understanding of relevant influential factors and develop theory-based models for a successful management.
The aim of JBM (Journal of Business Market Management) is to create opportunities for novel ideas and theories as well as strategies for increasing market share which shall be generated from and applicable to business-to-business markets. Experts shall be given the chance to deliver mechanisms to explain a research area that has certainly not yet been explored sufficiently.
The International Conference on Business Market Management
Since 2006 the JBM annually invites to the International Conference on Business Market Management which has already taken place in Berlin in 2006 and in Delft in 2007.
In 2008 the conference will be hosted by the University of St. Gallen in Switzerland. We welcome researchers in the field of business-to-business markets to share their knowledge while enjoying a stimulating and diverse program complemented by the opportunity to network with colleagues & friends.