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市场系将在德国柏林举行的第三届路径依赖研究会议上做主题演讲

新闻来自 14.02.2014

柏林自由大学市场系及路径依赖研究所的市场系隶属成员参加了在柏林召开的第三届路径依赖会议。会议于2月17至18日在柏林自由大学召开,市场系及路径依赖研究所的市场细隶属成员做了如下主题演讲:

  • Grossmann/Petermann/Kleinaltenkamp: "Path Dependence in B2B Relationships: Partner-Specific ABsorptive Capacity as a Self-Reinforcing Mechanism"
  • Fürstenau/Kellermann: "Path creation in the passenger transportation industry: What can air learn from rail?"
  • Schulte: "Linking path dependent lock-in and consumer lock-in in service relationships to elaborate the individual and social levels lock in"
  • Siray: "Combining Marketing Theory and Path Dependence - Measuring and De-locking Rigid Consumer Behavior"
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