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市场系在ISBM 国际会议上发表多篇主题报告

新闻来自 07.08.2014

在今年7月30至31日旧金山召开的ISBM商务市场学国际会议上,柏林自由大学市场系发表了多篇主题报告演讲:

  • Marie Blachetta & Michael Kleinaltenkamp: The Informal Dispersion of Marketing Activities in B2B Firms
  • Matthias Classen & Michael Kleinaltenkamp: Expanding the Concept of Market Orientation to Fit B2B Markets
  • Ilias Danatzis, Michael Kleinaltenkamp & Ingo Karpen: Proposing and Conceptualizing Customer Resource Integration Readiness in Business Markets
  • Carolin Wernicke & Michael Kleinaltenkamp: The Impact of Co-Innovation Management on Customers' Value-in-Use in Business-to-Business Contexts
  • Miaomiao Zhu, Michael Kleinaltenkamp & Ingmar Geiger: Fairness Judgements as Pivotal Determinants to Achieve Compliance in German and Chinese Business Relationships

在会议期间,克莱纳顿坎普教授还作为主编在"与主编直接谈话"环节介绍了《商务市场管理》学术期刊 (Journal of Business Market Management, jbm)。

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