Master of Science in Management & Marketing

Our chair offers the following courses: Leadership and Organization

"Master of Science in Management & Marketing" - Brochure (PDF)

Curriculum

1. Semester

2. Semester

3. Semester (abroad / Incoming students)

4. Semester

Buyer Behavior and Marketing Communication
(6 ECTS)

Business-to-Business Marketing
(6 ECTS)

Management Theory

(6 ECTS)

Master's Thesis
(24 ECTS)

Empirical Research Methods
(6 ECTS)

Managing Interorganizational Relations
(6 ECTS)

Marketing Theory

(6 ECTS)

Leadership and Organization
(6 ECTS)

Multivariate Methods of Analysis and Qualitative Research Methods I

(6 ECTS)

Management Case Study Seminar

(6 ECTS)

Strategic Management

(6 ECTS)

Marketing Research

(6 ECTS)

Marketing Case Study Seminar

(6 ECTS)

Human Resources Management

(6 ECTS)

Management Research

(6 ECTS)

Language Classes

(6 ECTS)

Multivariate Methods of Analysis and Qualitative Research Methods II

(6 ECTS)

(30 ECTS)

(30 ECTS)

(30 ECTS)

(30 ECTS)