Education and Academic Experience

• since 01/2021: Research Associate and PhD Student, Marketing Department, Freie Universität Berlin

• 11/2018 – 12/2020: Research Associate and PhD Student, Chair of Business Administration, esp. Marketing, Paderborn University

• 09/2017 – 08/2018: M.Sc. Management, Edinburgh Napier University

• 09/2016 – 08/2018: M.A. Strategic Marketing Management, International School of Management Dortmund

• 04/2014 – 12/2015: Student Assistant, Chair of Organization, Human Resource Management and Innovation, University of Münster

• 10/2012 – 12/2015: B.Sc. Business Administration, University of Münster

Development and further Professional Experience

• 01/2017 – 03/2017: Internship, Performance Intermediates, Pricing & Projects and Communication, Evonik Industries, Marl

• 04/2016 – 07/2016: Internship, Performance Intermediates, Pricing & Projects, Evonik Industries, Marl

• 03/2015 – 04/2015: Internship, Aldi-Süd GmbH & Co. KG

• 09/2013 – 10/2013: Internship, Marketing, Evonik Industries, Marl

• 07/2012 – 08/2012: Internship, Marketing and technical Controlling, Evonik Industries, Marl

Student Advisor at the EMBM

Articles in Refereed Conference Proceedings:

• Harrmann, L.; Böhm, E.; Eggert, A. (2021). Exploring the Paths towards Service Growth in Manufacturing Companies, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. [VHB-JOURQUAL3: D]

• Alberternst, B.; Harrmann, L.; Gehring, A.; Eggert, A. (2021). Sanctioning Subscription Mooching: An Experimental Investigation of Its Intended and Unintended Effects, 2021 AMA Winter Marketing Educators' Conference Proceedings, St. Petersburg, FL. [VHB-JOURQUAL3: D]