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Dr. Yvonne Haas

bild yvonne

Freie Universität Berlin

Marketing-Department

Postdoc

Address
Arnimallee 11
Room 003
14195 Berlin

Office hours

For current consultation hours, please see here.

Education and Academic Experience

  • Since 05/2020: Post-Doc, Marketing Department, Freie Universität Berlin
  • 04/2020: Graduated as Dr. rer. pol. (summa cum laude). PhD thesis with the title "Business Models and Business Model Dynamics in Complex Industries - a conceptual, empirical and methodological analysis".
  • 2016-2020: Research Associate and PhD Student, Chairs of "Marketing and Retailing" and "Corporate Management", Martin-Luther-Universität Halle-Wittenberg.
  • 2014-2016: Research Associate, Univations Gründerservice, Martin-Luther-Universität Halle-Wittenberg
  • 2011-2014: Master studies at Martin-Luther-Universität Halle-Wittenberg, M.Sc. Business Administration. Master thesis with the title „Ziel-und Kennzahlensysteme für das Stadtmarketing - Analyse, Konzeption und Handlungsempfehlungen“
  • 2007-2010: Bachelor studies at Martin-Luther-Universität Halle-Wittenberg, B.Sc. Business Administration. Bachelor thesis with the title "Markenkrise durch Produktversagen? Eine empirische Studie zu den Auswirkungen von Produktmängeln auf die Markenwahrnehmung"

Workshops, internships and research stays

  • 2017-2018: MLU Mentoring Program for Young Women Scientists, Halle (Saale).
  • 2017: Doctoral Colloquium of the 18th European Academy of Management Conference, Glasgow, Scotland.
  • 2017: 21st Doctoral Colloquium of Simon-Kucher & Partners, Bonn.
  • 2010-2011: EnBW Regional AG, Internship Corporate Development, Stuttgart.
  • 2010: Pepper GmbH, Working Student Consulting, München
  • 2010: Roland Berger Strategy Consultants, Practical Project, LMU München.
  • 2009: Landesbank Baden-Württemberg, Internship International Office, Shanghai, China.
  • 2007: Deutsche Bank AG, Internship Technology & Operations, Stuttgart.

WiSe 2021

Master Management & Marketing: Grundlagen der empirischen Forschung (Ü)

Bachelor BWL: Seminar "Nachhaltigkeit im Marketing"

SoSe 2020

Master Management & Marketing: Business-to-Business Marketing (Ü)

Research focuses

  • Marketing Strategy and Innovation
  • Business Models
  • Retail Industry
  • Qualitative Research Methods

Articles in Refereed Journals

Haas, Y. (2019). Developing a generic retail business model – a qualitative comparative study, International Journal of Retail and Distribution Management, 47 (10), 1029-1056. DOI: https://doi.org/10.1108/IJRDM-10-2018-0234.

Haas, Y. (2018). A Qualitative Approach to Business Model Dynamics. Journal of Business Models, 6 (2), 37-43 (Special Issue – Business Model Conference 2018). DOI: https://doi.org/10.5278/ojs.jbm.v6i2.2459

Articles in Refereed Conference Proceedings and Invited Presentations

Haas, Y. (2020): Pushing the limits of causal analysis in qualitative research. A qualitative modification of Vester’s system approach, Proceedings of the 20th European Academy of Management Conference, Dublin, Ireland, forthcoming.

Haas, Y. (2018). Studying system dynamics with GABEK® analysis of causal nets. Proceedings of the 2nd Qualmet Symposium, Hall in Tirol, Austria.

Haas, Y. (2018). A literature review and qualitative study for developing a generic retail business model. Proceedings of the 32nd British Academy of Management Conference, Bristol, England.

Haas, Y. (2018). A qualitative approach to business model dynamics. Proceedings of the 2nd Business Model Conference, Florence, Italy.

Book Chapters

Haas Y. (2019) Systemdynamik komplexer Systeme – eine Untersuchung mit qualitativen Daten und GABEK-Kausalnetzen. In: Raich M.; Müller-Seeger J. (Hrsg.) Symposium Qualitative Forschung 2018. Springer Gabler, Wiesbaden, 257-276. DOI: https://doi.org/10.1007/978-3-658-28693-4_12.

Haas, Y.; Neyer, A.-K.; Müller, J. (2018). Meta-Review – Systematische Überprüfung von Literatur und qualitativen empirischen Ergebnissen. In: Müller, J.; Raich, M. (Hrsg.): Die Zukunft der Qualitativen Forschung. Herausforderungen für die Wirtschafts-, Gesundheits und Sozialwissenschaften. Springer Gabler, Wiesbaden, 23-40. DOI: https://doi.org/10.1007/978-3-658-23504-8_2