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Bachelor-Seminar

Date: Summer und Winter Semester
Registration: Through the application form (see the website under "News" in the corresponding seminar announcement). Please pay attention to the application deadlines. After a successful application, you will be automatically enrolled in Campus Management.
Modul Language: German / English
Types of Classes: 2-3 colloquia + fixed consultation appointments (additional individual advisory appointments are possible)
Total Workload: 180 hours
Module Duration: One Semester
Exam: Seminar paper (approximately 10 to 15 pages), presentation, and discussion (total approximately 30 minutes)
Content:

In this module, students are introduced to the essential fundamentals of academic work. This enables them to critically evaluate research results. The focus includes, among others, the following content:

  • Theory and justifications for choosing a theory
  • Relationship between theory and empirical research
  • Methods of data collection and analysis (qualitative and quantitative)
  • Scientific reasoning and evidence
  • Planning and, if necessary, implementation of an individual research project

 

Each seminar focuses on different thematic and methodological aspects. For further information, visit the website of the Marketing Department.
Additional Qualification Goals:
  • Students are familiar with current research results in the field of "Marketing" and can critically examine and appreciate them
  • They are particularly well-prepared, both in terms of content and methodology, for a bachelor's thesis arising from this specialization