For seminar and final papers in the Marketing Department, you should use the citation style of the American Psychological Association (APA). References are given as short citations directly in the text (i.e., not as footnotes). In any case, consistency of citation style throughout the paper must be ensured.

If you use a reference management program (e.g., Mendeley, Citavi, Endnote, Zotero), you can set APA as the citation style. This way, APA is applied automatically in both the text and the reference list.