Basics of empirical research (Grundlagen der empirischen Forschung)
| Date: | Winter Semester |
| Registration: |
Through Campus Management |
| Module Language: | German and/or English |
| Types of Classes: | 2 hours of lecture + 2 hours of exercises (per week) |
| Total Workload: | 180 hours |
| Module Duration: | One Semester |
| Exam: | Written exam (90 minutes) |
| Content: |
This module conveys the theoretical foundations of empirical management and marketing research. In terms of methods, the focus is on research designs, sampling, interview techniques, measurement methods, data reliability and validity, experiments, as well as a statistics review (including the basics of variance and regression analysis). In the exercise sessions and a group project, the content will be further explored, supplemented, and reflected upon. |
| Additional Qualification Goals: | After successfully completing this module, students will have acquired the following competencies: understanding and critical reflection of scientific studies conducted using the standard methodological tools of empirical research; independent design and execution of empirical studies for specific research purposes; analysis of data and interpretation of results from empirical studies, including the application of findings to practical problems; and clear, broadly comprehensible presentation of the methodology and results of empirical studies. |