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Selected topics in marketing research (Ausgewählte Themen der Marketingforschung)

Date: Summer Semester
Registration: Through Campus Management / E-Mail (please follow the instructions of the student coordinator)
Module Language: German and/or English
Types of Classes: 2 seminars+ 1 colloquium
Total Workload: 180 hours
Module Duration: One Semester
Exam: Paper (about 5.000 words) with presentation and discussion (in total around 20 minutes)
Content: Current topics from the research areas of marketing science, for example questions related to business-to-business marketing, service marketing, empirical marketing research, buyer behavior, marketing planning, and marketing theory; literature research, academic work techniques, and presentation skills.
Additional Qualification Goals:

After successfully completing this module, students will have acquired the following competencies:

  • They can independently conduct systematic and critical literature research and evaluation using standard library systems and databases (→ “academic work”). 
  • They are able to critically reflect on current theories and research findings in marketing. 
  • They can independently develop, structure, justify, and appropriately articulate their own scientific arguments on topics in marketing. 
  • They can clearly and effectively present complex issues and situate them within the overall context of the academic field.