Marketing case studies (Fallstudien zum Marketing)
| Date: | Winter Semester |
| Registration: | Through Campus Management |
| Module Language: | German and/or English |
| Types of Classes: | 2 hours seminar + 1 colloquium (per week) |
| Total Workload: | 180 hours |
| Module Duration: | One Semester |
| Exam: | Paper (about 5.000 words) with presentation and discussion (in total around 20 minutes) |
| Content: | In this module, students develop independent, methodologically supported solutions for typical problems in consumer goods, business-to-business, or service marketing, or for corresponding tasks in simulation games. Specifically, this is achieved through preparatory reading of case studies and relevant literature, developing solution concepts in group work, presenting solutions in plenary discussions, writing up the solutions, and applying academic working and presentation techniques. |
| Additional Qualification Goals: |
Students acquire the following competencies:
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