School of Business & Economics

"What makes the EMBM program special for me is the closeness of and to the students. Coming with various professional backgrounds and sometimes even from different generations, they all share the goal of mastering business markets. Within their group, they work closely together, support and motivate each other. For us, it is a great chance to see how what we teach in theory is implemented in the everyday business practice of different firms. Therefore, not only the students profit from our expertise in teaching business marketing, but also, we as study advisors benefit from new insights and exciting impulses that refresh our perspectives. This makes the EMBM a win-win-opportunity."

Would you like to know more about Anna Katharina Gehring?

"Within the framework of the EMBM, students are not only introduced to the fundamentals of business to business marketing, they are also given the opportunity to deepen their professional knowledge in the course of their studies. In this way, students can decide which elective modules they would like to work on, so that they can profit from a maximum increase in knowledge that is particularly relevant to their practice. The EMBM thus addresses people who have different professional backgrounds and challenges. As a study supervisor, I very much appreciate the diversity that comes with our participants."

Would you like to know more about Katharina Prohl-Schwenke?

"With EMBM, I particularly like to coach students on their master's thesis idea during the course of the year. From the very first idea of their master's thesis to the structure to the final results, there are so many interesting 1:1 sessions, conversations, and discussions. In the second face-to-face seminar, students present their first ideas to their fellow students. There are always interesting conversations from which the students’ most urgent problem in their professional life and the way they want to deal with it on a scientific level becomes apparent. . Presenting the results of their master’s thesis within their firm quite often opens further career perspectives for the students. Accompanying the students on this path is very exciting and fulfilling for me."

Would you like to know more about Laura Elgeti?