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Target group

Anyone who sees their professional future in the marketing of products or services to business customers is in the right place with us. The EMBM program conveys - scientifically sound and at the same time practical - business know-how the mastering of which is a prerequisite for this field of activity: marketing and sales knowledge as well as fundamentals in strategy, management and controlling.

The EMBM is aimed at executives and all those who want to become one. The course is intended to contribute to the further training of young marketing managers in manufacturing industries, in the service sector and in start-ups. The study program is designed for professionals with an undergraduate degree. Potential positions and fields of activity would be in particular managing directors, managers and (leading) employees from distribution/sales, marketing, field/office staff, key account management, product management, customer service/CRM as well as managing directors and (senior) employees from IT consultancies, management consultancies, marketing agencies and software houses.

The cross-industry applicability of the EMBM program with a focus on business-to-business marketing has been tested and confirmed by the participants for over 30 years.