EMBM formerly Technical Sales
Founded in 1985 as a "Continuing Education Program in Technical Sales", the EMBM degree program has been designed from the outset as an executive program and has therefore - as one of the first university advanced education providers in Germany - been able to award its graduates a university Master's degree since 1998: – the "Master of Business Marketing (MBM)". Since 2005, the Master's program has operated under the name "Executive Master of Business Marketing" - EMBM for short. In addition to the proven fundamental modules, the current and international challenges as well as findings of business-to-business marketing are also taken into account. The following fundamental modules are offered:
- "Marketing and Selling in Business-to-Business-Markets",
- "Marketing and Selling in Service Markets",
- "International Competitive Strategy" and
- "Leadership Skills for Managing a Diverse Organization".
In addition, it is possible to specialize further by choosing two elective modules:
- "Leading the Digital Transformation in Business and Service Markets",
- "Monetizing Data in Business and Service Markets",
- "Building, Monetizing, and Protecting Brands",
- "Creating Environmental and Social Impact and Accountability" and/ or
- "Current Topics in Marketing".
The EMBM is specially designed for executives and junior executives with a focus on the marketing of products or services to business customers (B2B). As a part-time distance learning course with integrated face-to-face seminars, you - a professional with an undergraduate degree, can acquire business know-how on a part-time basis within one year that you need for the successful marketing of products or services in the B2B business.
In addition to imparting modern marketing and sales knowledge, the program - scientifically sound and at the same time practical - also teaches fundamentals in strategy, management and controlling. This clear focus on content allows you to specialize in exactly the content that is actually relevant to your day-to-day practice.
With the EMBM, Freie Universität Berlin is taking on a pioneering position, because providers of such specialized master's degrees are still a rarity in the German-speaking advanced education market. The positive response from companies, the international interest, and the good reputation of Freie Universität Berlin as one of the few universities of excellence in Germany as well as the program established for 30 years are indicators of the long-term success of this Master's program.