Objective: Theory-Practice-Transfer I
A total of four one-week face-to-face seminars take place during the academic year. The face-to-face seminars focus on the introduction to the learning content of the program. By means of various methods such as case study and group work as well as lectures with discussions, the students are enabled to consolidate their knowledge. On the basis of practical case studies, current challenges in the (international) marketing of complex service offers are analyzed and solution concepts are developed. Practical relevance is also ensured by numerous lectures by marketing and sales decision-makers.
Exchange of experience
Our participants come from all sectors of the industrial and service sector or start-ups as well as from all marketing and sales functions. The open and interactive communication and discussion culture in the seminars as well as the numerous networking opportunities in the supporting program of the face-to-face seminars ensure an exchange of experience that is often not possible in the companies and which is a source of many new suggestions.
The acquisition and advancement of social skills as well as the development of one's own personality are basic prerequisites for success when marketing products or services to business customers. Teamwork, tolerance and persuasiveness are practiced in our seminars through project work, group work and presentations of the participants.