Master's thesis as a practical project
In practice, the marketing of products and services to business customers very often means project work. Market research, product launch and foreign market development are typical examples. You will be prepared for this challenge by the Master's thesis. The conceptual design is based on the current requirements of operational practice. The maxim for the choice of topic is the concrete practical usability of the results. Therefore, it is not surprising that a large number of the written master's theses are put into practice.