Springe direkt zu Inhalt

The study structure of the EMBM.

The EMBM has been designed as a part-time distance learning course with integrated face-to-face seminars.

In view of the uncertainty about the course of the corona crisis, we have already decided to take measures for the coming academic year of the EMBM program. As usual, the 38th classof the EMBM will start with the face-to-face seminar I. As an alternative to the on-site seminars in Berlin, there will be the opportunity to attend the seminars online should the situation require it. By means of diverse teaching methods and interactive online learning formats, we have succeeded in creating an innovative, virtual educational environment that also ensures a comprehensive study experience online.

Due to the clear focus on content, the Master's program can be completed within just one year on a part-time basis: It starts at the beginning of October with the classroom seminar I and ends in September of the following year with the classroom seminar IV. In the meantime, students complete three distance learning phases and two further face-to-face seminars. Usually, the face-to-face seminars take place at the Seminaris Campus Hotel Dahlem or at Freie Universität Berlin. For the current dates, please see our flyer.

We asked Catalina Wache (staff member of the Marketing Department) how the study routine of the program looks like.

Study Structure

Study Structure

Picture of the seminar location

Picture of the seminar location
Image Credit: Seminaris Campus Hotel www.seminaris.de/downloads.html

Attendance Phases

Objective: Theory-Practice-Transfer I

A total of four one-week face-to-face seminars take place during the academic year. The face-to-face seminars focus on the introduction to the learning content of the program. By means of various methods such as case study and group work as well as lectures with discussions, the students are enabled to consolidate their knowledge. On the basis of practical case studies, current challenges in the (international) marketing of complex service offers are analyzed and solution concepts are developed. Practical relevance is also ensured by numerous lectures by marketing and sales decision-makers.

Exchange of experience

Our participants come from all sectors of the industrial and service sector or start-ups as well as from all marketing and sales functions. The open and interactive communication and discussion culture in the seminars as well as the numerous networking opportunities in the supporting program of the face-to-face seminars ensure an exchange of experience that is often not possible in the companies and which is a source of many new suggestions.


The acquisition and advancement of social skills as well as the development of one's own personality are basic prerequisites for success when marketing products or services to business customers. Teamwork, tolerance and persuasiveness are practiced in our seminars through project work, group work and presentations of the participants.

Picture of the library

Picture of the library
Image Credit: Bernd Wannenmacher

Distance learning phases

Objective: Theory-Practice-Transfer II

A total of three distance learning phases take place between the face-to-face seminars. During the distance learning phases, you will receive distance learning material at regular intervals. It comprises teaching texts, exercises and written assignments, which you have to work through on your own. The exercises and written assignments serve to check the knowledge you have acquired: they are a test whether you have worked through and understood the teaching content.

Interactive personal study supervision

In order to ensure continuous individual support during the distance learning phases, personal study supervision is available to the participants. During the distance learning phases, our study coaches support you via telephone, e-mail or via a web portal. Regional student working groups also make it easier for you to find your way around your studies right from the start.

Flexible study

The teaching content from the face-to-face seminars, such as lecture slides and case studies, as well as all teaching texts in the form of eBooks are made available to you free of charge. In combination with the web portal, you can study in a flexible and mobile manner at any time.



Master's thesis as a practical project

In practice, the marketing of products and services to business customers very often means project work. Market research, product launch and foreign market development are typical examples. You will be prepared for this challenge by the Master's thesis. The conceptual design is based on the current requirements of operational practice. The maxim for the choice of topic is the concrete practical usability of the results. Therefore, it is not surprising that a large number of the written master's theses are put into practice.

You can find all information on the study contents here.


Quick contact


Your contact person:

Laura Elgeti