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Should I have previous knowledge of economics for an application?

No, the EMBM is aimed in particular at applicants without an economic background. Anyone who sees their professional future in the marketing of products or services to business customers is in the right place with us. The EMBM program conveys - scientifically sound and at the same time practical - business know-how that must be mastered for this purpose: marketing and sales knowledge as well as fundamentals in strategy, management and controlling.