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When is the right time for an MBA/MBM?

When is the right time for further vocational training? Is the Executive Master of Business Marketing (EMBM) suitable for you? What distinguishes the EMBM from other programs? Here you will find answers to these questions.

№ 2/2021 from Mar 19, 2021

The right time for an MBM/ MBA?

The right time for an MBM/ MBA?

Do you have a bachelor's degree or comparable degree and have been working in your profession for some time? Do you work in sales or marketing and do you regularly deal with marketing and management decisions? Is a new exciting project coming up? Do you want to develop a marketing strategy for a new product or service? Would you like to change your pricing, do you rely on value-based selling strategies or do you want to open up new sales channels? Would you like to continue your education in order to be even better able to cope with the upcoming tasks?

If your answer is yes to some of the questions, now is the right time to think about continuing education. At Freie Universität Berlin, you have the opportunity to obtain a master's degree at one of the leading universities in Germany while working.

  • Study for 1 year part-time in addition to your profession.
  • Obtain a Master’s Degree in Business Marketing (EMBM)
  • and thus a degree from the renowned Freie Universität Berlin.

In addition to professional development, our students are often faced with the next important career step. A master's degree is often the key to the next career stages. The EMBM is aimed at executives as well as all those who want to become a manager. Often the desire for a professional change and further development is in the foreground. It is not uncommon for our students to change their position and sometimes also the company during or after the EMBM.

It is important to know that the EMBM (similar to MBA programs) is expressly not a consecutive master's program, but rather an 'application-oriented management program for experienced non-economists with a professional focus on (B2B) marketing'. Although there are always students who have an academic background in the field of economics and then want to complete their master's degree in a more practically oriented master's program such as the EMBM, previous business knowledge is not a 'must'. Especially part-time programs also live a lot from the exchange of students with each other, and diversity in terms of academic, cultural and professional backgrounds is quite desired.

Please read through some references of our alumni: On the alumni page of this website you will also find comments of personal experience reports.