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What is the difference between an MBA and the MBM?

Before deciding on a management degree, you should ask yourself what goal you want to achieve with the degree. Is a generalist or rather a specialized master's degree right for you?

№ 1/2021 from Mar 12, 2021

Comparison MBA and MBM studies

Comparison MBA and MBM studies

If you are about to decide to apply for an MBA (Master of Business Administration), you have probably noticed that there are also other degrees. Before you decide on a degree or study program, you should ask yourself what goal you want to achieve with the degree. Basically, the two degrees are relatively similar and are often used synonymously. Here we have summarized the essential distinguishing features for you:

If you are looking for a generalist management degree that is broad rather than deeply oriented, an MBA (Master of Business Administration) is the right choice for you. In a classic MBA program, an overview of the entire business administration spectrum from a management point of view is taught. As a rule, the language of instruction is English and there is no specialization in the course of studies.

The MBM (Master of Business Marketing) is a specialized management degree program. Some corporate functions (e.g. human resources, financing, accounting, taxation) are kept short in favor of a spezialization in (business-to-business) marketing. Despite its fundamental application orientation, the MBM is located at a research university, Freie Universität Berlin. Teaching takes place in German and you can choose further specializations in addition to the focus on B2B marketing (e.g. e-business, service management). You may be surprised that both the terms MBM and EMBM are used. The additional "E" stands for "Executive" and means that the MBM degree is aimed at people who already have an academic degree (usually a bachelor's degree) and have already worked in the professional world afterwards.

The term 'marketing' is not only about advertising and the marketing of products and services, but about a holistic, market-oriented management of companies. As a task of corporate management, marketing therefore includes the vast majority of corporate functions.

The MBM not only conveys business know-how such as marketing and sales knowledge, which you need for the successful marketing of products or services to business customers, but also the fundamentals of strategy, management and controlling. Naturally, our graduates work mainly in managerial, strategic functions in the field of (business-to-business) marketing of large companies, institutions and organizations, but also in so-called 'general management' and, in recent years, increasingly in start-ups.

In summary, these questions can help you:

  • What is your goal?
  • Which degree is the best to achieve your goal?
  • Which academic knowledge would you like to learn, rather generalist or specialized knowledge?
  • Which language of instruction do you prefer?
  • Is it important to you to obtain a degree from a state and prestigious university?

Basically, there is no 'better' or 'worse' here. It all depends on what personal preferences you have and what goals you want to pursue.