Springe direkt zu Inhalt

China-Europe Executive Master of Business Marketing

Logo of China Europe EMBM

Logo of China Europe EMBM

The China-Europe EMBM program is an international continuing education master's program at Freie Universität Berlin that is specifically designed to meet the requirements of European and Chinese executives and junior executives in the field of business-to-business marketing.

Building on more than three decades of partnership with Peking University in China and more than 30 years of experience in executive education, the Department of Business and Economics in cooperation with the Department of History and Cultural Studies at Freie Universität Berlin and the Guanghua School of Management offer a 16-month part-time Master's program. With a focus on marketing and sales from a European perspective, strategy, management, intercultural studies as well as China/European studies (law, politics, history and culture), the China-Europe EMBM program provides you with the necessary know-how for the successful marketing of products or services to European and Chinese business customers in face-to-face seminars in Berlin and Beijing as well as distance learning phases lasting several months.

The course of study is currently not offered.