China-Europe-EMBM at a Glance
Contact
Target Group
European and Chinese executives and junior managers whose activities focus on marketing & selling products and/or services to business customers in a Sino-European environment
Admission Requirements
- Prior academic degree (no major restrictions concerning discipline)
- Relevant professional experience (typically not less than one year after first academic degree)
- Proof of English language skills (online video interview or English test certificate)
Content
- Marketing & sales from a European perspective
- Strategy, management and intercultural studies
- China/European studies: law, politics, history, and culture
- Doing business in China
Conception
- Part-time
- On-site seminars in Berlin and China (e.g. Beijing)
- Distance study and learning from anywhere
Teaching Principles
- Solid academic foundation with reference to real-world practice
- Part-time concept designed for working professionals
- Interdisciplinary approach
- Intercultural learning experience
- Flexibility
- Personal academic supervision and advising
Degree Earned
- University degree "Master of Business Marketing (MBM)" by Freie Universität Berlin
- Certificate "Doing Business in China" by Guanghua School of Management, Peking University
Program Language
English
Admission Capacity
40 study placements per year
Program Duration and Start
16 months / starting early April (each year)
Accreditation
Systemaccreditation through AQAS
Credit Points
Up to 120 (ECTS)
Tuition Fee
EUR 22,000 (incl. accommodation during seminars; travel expenses are not included)
Statues in German language
Program Director
Prof. Dr. Dr. h.c. Michael Kleinaltenkamp