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Your personal contact:

Jingjing Liu

+49 30 838-59365



Target Group

European and Chinese executives and junior managers whose activities focus on marketing & selling products and/or services to business customers in a Sino-European environment

Admission Requirements

  • Prior academic degree (no major restrictions concerning discipline)
  • Relevant professional experience (typically not less than one year after first academic degree)
  • Proof of English language skills (online video interview or English test certificate)


  • Marketing & sales from a European perspective
  • Strategy, management and intercultural studies
  • China/European studies: law, politics, history, and culture
  • Doing business in China


  • Part-time
  • On-site seminars in Berlin and China (e.g. Beijing)
  • Distance study and learning from anywhere

Teaching Principles

  • Solid academic foundation with reference to real-world practice
  • Part-time concept designed for working professionals
  • Interdisciplinary approach
  • Intercultural learning experience
  • Flexibility
  • Personal academic supervision and advising

Degree Earned

  • University degree "Master of Business Marketing (MBM)" by Freie Universität Berlin
  • Certificate "Doing Business in China" by Guanghua School of Management, Peking University

Program Language


Admission Capacity

40 study placements per year

Program Duration and Start

16 months / starting early April (each year)


Systemaccreditation through AQAS

Credit Points

Up to 120 (ECTS)

Tuition Fee

EUR 22,000 (incl. accommodation during seminars; travel expenses are not included)

Program Director

Prof. Dr. Dr. h.c. Michael Kleinaltenkamp