On-Site Seminars

The on-site seminars take place at Freie Universität Berlin and e.g. Guanghua School of Management at Peking University. Each of the five on-site seminars will last for one week (i.e. scheduled for five working days). During the seminars, you will attend lectures that introduce you to a particular topic. Following the presentations, you will have the opportunity to put your newly acquired knowledge into practice. Working in intercultural groups with other students, you will discuss and solve case studies on a topic that has been introduced in theoretical terms. Participants practice teamwork skills, tolerance, and persuasiveness during our seminars through project work, group work, and presentations. Case studies drawn from real-world practice are used to analyze actual market situations and develop concepts that can be used as possible solutions. The program also features a range of presentations by marketing and sales decision makers to ensure that the program content is relevant to real-world practice.