Conception of the Executive Master of Business Marketing

The China-Europe Executive Master of Business Marketing is a 16 months part-time, distance study program with integrated on-site seminars in Berlin and China (e.g. Beijing). Each of the five on-site seminars will last for one week (i.e. scheduled for five working days).


On-Site Seminars

The on-site seminars take place at Freie Universität Berlin and e.g. Guanghua School of Management at Peking University. Each of the five on-site seminars will last for one week (i.e. scheduled for five working days). During the seminars, you will attend lectures that introduce you to a particular topic. Following the presentations, you will have the opportunity to put your newly acquired knowledge into practice. Working in intercultural groups with other students, you will discuss and solve case studies on a topic that has been introduced in theoretical terms. Participants practice teamwork skills, tolerance, and persuasiveness during our seminars through project work, group work, and presentations. Case studies drawn from real-world practice are used to analyze actual market situations and develop concepts that can be used as possible solutions. The program also features a range of presentations by marketing and sales decision makers to ensure that the program content is relevant to real-world practice.

Distance study phases

During the distance study phases you receive study material in regular intervals. The study material consists of textbooks, exercises, and written assignments, which you work through on your own. Each text contains a number of examples tying in with real-world practice. Your work on the written assignments can directly benefit your professional practice even before you have completed the study program. Your dedicated, personal study advisor offers you support during the distance study phases.

Wirtschaftswissenschaftliche Bibliothek der Freien Universität Berlin
Image Credit: Michael Fahrig

Cautionary Note

Information are forward-looking statements that are based upon information available to Freie Universität Berlin as of the date of publication. These statements are not guarantees and are subject to uncertainties and other factors, some of which are beyond our control and may cause actual results to differ from current expectations.