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Marie Blachetta, M.Sc.

Research Associate

Blachetta

Freie Universität Berlin

Marketing-Department

EMBM - Executive Master of Business Marketing

Researcher

Address
Arnimallee 11
14195 Berlin
Office
Administration
Petra Theuer
Fax
+49 30 838-4 56014
Homepage

Biography

  • Since October 2011: Research Associate and Ph.D. Student at the Marketing Department (EMBM) of the Freie Universität Berlin, Germany
  • 10/2009 – 09/2011: Master of Science (M.Sc.) in Management and Marketing at Freie Universität Berlin, Germany
  • 07/2010 – 12/2010: Study abroad at the University of Sydney, Australia
  • 10/2006 – 03/2010: Bachelor of Science (B.Sc.) in Business Administration at Freie Universität Berlin, Germany

Student Advisor at the EMBM

Research focus areas

  • Business-to-Business Marketing, in particular:
  • Marketingorganization
  • Dispersion of marketingactivities
  • Organization Theories

Kleinaltenkamp, M.; Blachetta, M. (2014): Dispersion von Marketingaktivitäten entlang der Wertschöpfungskette, in: G. Schuh, V. Stich (ed.): Enterprise Integration: Auf dem Weg zum kollaborativen Unternehmen, Springer: Berlin, Heidelberg.

Sibum, M.; Kleinaltenkamp, M. (2013): The degree of dispersion of marketing activities in B2B organizations: Antecedents, consequences and the role of informal performing of marketing activities, ANZMAC 2013 Doctoral Colloquium, November/December 1, Auckland, New Zealand.

Sibum, M. (2013): Degree of Dispersion of Marketing Activities in B2B Organizations: Antecedents and Consequences, in: Proceedings of the 26th EMAC Doctoral Colloquium, Istanbul, Turkey.

Sibum, M.; Kleinaltenkamp, M.; Geiger, I. (2012): Marketing without marketers? Antecedents and Consequences of the Dispersion of Marketing Activities in B2B Organizations, in: Proceedings of the ISBM Academic Conference 2012, Chicago, USA.

Kleinaltenkamp, M.; Sibum, M.; Lueddecke, N. (2012): Dispersion of marketing activities: Relevance and challenges for B2B-organizations, in: Proceedings of the 41st EMAC-Conference, Lisbon, Portugal.

ExecMBM
China-Europe EMBM