Dipl.-Kffr. Maike Herrmann
Research Associate

Freie Universität Berlin
Marketing-Department
EMBM - Executive Master of Business Marketing
Researcher
since April 2016: Research Associate and Ph.D. student at the Marketing-Department (EMBM)
09/13-03/16: Marketing Managerin/Teamleiterin in the product-management of Storck Deutschland KG
05/12-08/13: Senior Product-manager im the field of Neue Markenentwicklung der August Storck KG
06/08-04/12: Product-manager at Storck Deutschland KG
06/06-05/08: Trainee Marketing & Sales at August Storck KG
09/05-02/06: Online-Marketing Manager at Ciao GmbH
09/02-05/03: Study abroad at Babson College Wellesley, Massachusetts (USA)
10/00-09/05: Diploma studies of international Business Economics at the Friedrich-Alexander-Universität Erlangen-Nürnberg (focus: Marketing, Management, Entrepreneurship)
Diploma thesis on the subject „Nutzerwertbasierte Segmentierung zur Unterstützung der Preisdifferenzierung für Intermediäre im e-commerce“