Crystal Liu, M.A.

Research Associate // Marketing China-Europe EMBM

Liu

Freie Universität Berlin

Marketing-Department

China-Europe EMBM

Researcher

Address
Arnimallee 11
14195 Berlin
Office
Administration
Telephone
+49 30 838 59365
Fax
+49 30 838-4 59365
Email
china-europe-embm@fu-berlin.de
Homepage
China-Europe EMBM

Biography

  • Since April 2015: Research Associate at the Marketing Department (China-Europe EMBM) of the Freie Universität Berlin, Germany
  • 10/2014-03/2015: International Academic Links, CUHK in mainland China
  • 12/2010-10/2014: Marketing Communications, Airbus Group

Student Advisor at the China-Europe EMBM

Research focus areas

  • Business-to-Business-Marketing
  • Resource integration
  • Value Co-Creation
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