Biography

• Since April 2015: Research Associate and Ph.D. student at the Marketing Department (China-Europe EMBM) of the Freie Universität Berlin, Germany
• 10/2014-03/2015: International Academic Links, The Chinese University of Hong Kong, Shenzhen
• 12/2010-10/2014: Marketing Communications, Airbus in China
• 09/2009-12/2010: Master of Arts at The Chinese University of Hong Kong
• 09/2005-07/2009: Bachelor of Science at Shenzhen University

Student Advisor at the China-Europe EMBM

Research focus areas

• Business-to-Business-Marketing
• Multi-stage Marketing
• Value Co-Creation