Presentations of the Marketing-Departments at the 29th IMP Conference in Atlanta, USA
News from Aug 29, 2013
The Marketing-Department of Freie Universität Berlin participates in the 29th Conference of the International Marketing and Purchasing Group (IMP). The conference takes place August 30 to September 02 in Atlanta (GA), USA. Members of the Marketing-Department give the following presentations:
- Kleinaltenkamp/Classen/Fischer/Schoenhoff: Special Session "Multistage Marketing"
- Profossor Kleinaltenkamp will participate in the panel discussion with the topic "Different perspectives on B2B marketing research"
- Professor Kleinaltenkamp will present at the "Meet-the-Editors"-Session of the "Journal of Business Market Management (jbm)"