Professor Geiger and colleagues publish study on German-Chinese business negotiation

News from Jan 20, 2014

Negotiations are central to any business activity. Particularly in intercultural settings, such as between Germany and China, adapting one’s own behavior may be necessary to reach a successful result. In how far Germans and Chinese adapt to the other side is a the core of the paper published by Professor Geiger and his colleagues from Münster recently in the Journal of Business Economics. You find the study "When East meets West at the bargaining table: adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations" at: http://link.springer.com/article/10.1007/s11573-013-0703-3

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