The Marketing-Department of Freien Universität Berlin participates in the 44th European Marketing Academy Conference (EMAC). The conference takes place May 26 to May 29 in Leuven, Belgium. Members of the Marketing-Department give the following presentations:
- Haase/Pick: "Sharing and Alternative Economies – New Phenomena, New Theory?"
- Mafael/Gottschalk/Kreis: "Turning a blind eye to opposing information - examining biased assimilation of brand-related online consumer reviews"
- Pick/Zielke: "The Role of Individualism for Price Increase Fairness Perception"
- Raithel/Taylor/Stewart: "Short- and Long-Term Effects of Advertising on Brand Equity: Analysis of the Super Bowl as a Major Brand-Building Event"