Professor Kleinaltenkamp participates in the Thought Leaders in Customer Engagement and Customer Relationship Management Conference in Pairs, France

News from Jun 01, 2015

Professor Kleinaltenkamp will particpitae in the Thought Leaders in Customer Engagement and Customer Relationship Management Conference, which takes place from June 03 to June 05 at the HEC Paris in France. The aim of the conference is to bring together leading scholars to discuss emerging research in Customer Engagement and Customer Relationship Management in a highly productive environment. During the Session "Engagement", Professor Kleinaltenkamp will give the following presention:

  • Kleinaltenkamp/Fonferek: "Love at First Touch: Touchpoints as Antecedents of Customer Service Engagement"
16 / 40