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Presentations of the Marketing-Department at the ANZMAC 2015 in Sydney, Australia

News from Nov 27, 2015

The Marketing-Department of Freie Universität Berlin participates in the Australian New Zealand Marketing Academy Conference (ANZMAC 2015). The conference takes place Nevember 30 to December 02 at the University of New South Wales in Sydyney. Members of the Marketing-Department give the following presentations:

  • Kleinaltenkamp: "Value Creation and Customer Effort – The Impact of Customer Value Concepts"
  • Grossmann/Kleinaltenkamp: "Towards a Model of Contract Negotiation Fairness and Contract Implementation Fairness in Business-to-Business Relationships"
  • Wernicke/Danatzis/Kleinaltenkamp: "Service Productivity in the Health Care Sector: Redefining Productivity from a Service-Dominant Logic Perspective"

Before the conference Katharina-Maria Fonferek will present her dissertation project during a Doctoral Colloquium. Professor Kleinaltenkamp will also particiapte as a faculty member of the Doctoral Colloquium.

After the ANZMAC 2015, Professor Kleinaltenkamp will join the "Co-Creation in Service and Customer Engagement Symposium" (CCIS-SE 2015) in Hunter Valley, where he will give a Key Note Speach on "Customer Engagement in Resource Integration Processess - What Happens 'Beyond Purchase'?".

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