Presentations of the Marketing-Department at the Conference of the Institute for the Study of Business Markets in Atlanta, USA
News from Sep 01, 2016
The Marketing-Department of Freie Universität Berlin participates at the Academic Conference of the Institute for the Study of Business Markets (ISBM 2016). The conference takes place August 3 to August 4 at the Emory University in Atlanta, USA. Members of the Marketing-Department give the following presentations:
- Kleinaltenkamp, Nenonen (The University of Auckland), Storbacka (The University of Auckland), & Raithel: "Solution Business Readiness: How to Secure that Solutions Do Not Become Problems"
- Grossmann, & Kleinaltenkamp: "The Role of Fairness in Contract Negotiation and Contract Implementation and its Influence on Business-to-Business Relationships"